Media & Press

Resources for journalists covering athlete welfare and financial inclusion in Indian sports.

Press Kit

Download our press kit containing fact sheets, brand assets, logos, and program information.

Story Ideas

The Hidden Financial Crisis in Indian Sports

Why 80% of athletes face financial difficulties after retirement.

CSR Meets Sports: A New Model

How corporate funds are being redirected to athlete welfare.

Financial Literacy for Athletes

Teaching money management to sportspersons who spent their youth training.

The "Second Innings" Movement

Athletes transitioning from sports to financial independence.

Key Facts

₹5L

Max grant per year per athlete

3 years

Lock-in period

52

Weekly lessons

100%

Funds to athletes

Media Inquiries

For interviews, comments, or additional information, contact our media team. We respond within 24 hours.

Contact Press Team