Media & Press
Resources for journalists covering athlete welfare and financial inclusion in Indian sports.
Press Kit
Download our press kit containing fact sheets, brand assets, logos, and program information.
Story Ideas
The Hidden Financial Crisis in Indian Sports
Why 80% of athletes face financial difficulties after retirement.
CSR Meets Sports: A New Model
How corporate funds are being redirected to athlete welfare.
Financial Literacy for Athletes
Teaching money management to sportspersons who spent their youth training.
The "Second Innings" Movement
Athletes transitioning from sports to financial independence.
Key Facts
₹5L
Max grant per year per athlete
3 years
Lock-in period
52
Weekly lessons
100%
Funds to athletes
Media Inquiries
For interviews, comments, or additional information, contact our media team. We respond within 24 hours.
Contact Press Team